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Marketing Da’wah In The Digital Age

Nov 22, 2025 · H. Maqsood Ahmed

marketing-dawah-in-digital-ageIslam is the most complete and most beautiful religion in the world.  Allah demands us to spread this wonderful religion to all our fellow human beings on the face of the earth as is mentioned in the following verses.

“And who is better in speech than he who [says: ‘My Lord is Allaah (believes in His Oneness),’ and then stands firm (acts upon His Order), and] invites (men) to Allaah’s (Islamic Monotheism), and does righteous deeds, and says: ‘I am one of the Muslims.’”[Fussilat 41:33 – interpretation of the meaning] 
Calling others to Islam is an honourable mission. This is the work of the Prophets and Messengers. The Messenger (peace and blessings of Allaah be upon him) explained that his mission in life, and the mission of his followers, is to call people to Allaah. Allaah says (interpretation of the meaning): 

“Say (O Muhammad): ‘This is my way; I invite unto Allaah (i.e. to the Oneness of Allaah — Islamic Monotheism) with sure knowledge, I and whosoever follows me (also must invite others to Allaah, i.e. to the Oneness of Allaah — Islamic Monotheism with sure knowledge). And Glorified and Exalted be Allaah (above all that they associate as partners with Him). And I am not of the Mushrikoon (polytheists, pagans, idolaters and disbelievers in the Oneness of Allaah; those who worship others along with Allaah or set up rivals or partners to Allaah)’”[Yoosuf 12:108] 

Now the question arises how we need to spread the message of Allah to the masses as well as individuals in this digital age?  This is the question which needs detailed analysis.

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